If you look up the definition for grassroots, you’ll find anything alluding to the concept of “made for and by common citizens.” A grassroots campaign is no different. Here are the three objectives in this type of campaign.
Choose a Goal
Does the organization want to elect an official? Do you want to target a specific public or social issue? Every grassroots team has a strong purpose and develops the following in the first stage:
Brand: Are you a traditional organization or a progressive one? Focus the tone and personality of the effort.
Hierarchy: Establish who is in charge of what and who reports to whom.
Strategy: Make sure your campaign knows where to start and how you plan to grow.
Organize and Fundraise
Grassroots campaigns aren’t afraid to get a little dirty and do all the legwork. That means:
Going Door-to-Door: Grassroots volunteers and workers are experts with talking to others about the organization’s goals and purpose.
Facilitating Local Events: Hosting events is a great way to spread the word and ramp up excitement for a cause.
Engaging Public Officials: Having local support from elected or public officials can help build momentum and speed progress.
Sustain and Expand
Ultimately, every campaign must find a way to sustain itself and spread positive change. While the organization can reach a national level, each iteration of the grassroots effort starts with working in the local area and talking with citizens. Every campaign must have a design for sustaining itself financially and with local community interest.
Whether for a cause or political candidate, the grassroots venture begins and stays with ordinary people. Every campaign is unique, but you can generally break down a grassroots every into these three pillars. To get involved with grassroots efforts in your areas, check local forums and bulletins for causes you support. Don’t be afraid to reach out and get involved.