Public Affairs Insights

In today’s fast-paced world when nearly everything can be done digitally to maximize efficiency and effectiveness, businesses cannot ignore the importance of using digital public affairs to achieve advocacy success. With many companies relying on digital communications specialists, digital advocacy software, and advanced data-driven campaigns, it’s obvious that digital public affairs are a recurring character… read more »

According to research from the Public Affairs Council, eight seconds is all the time you have to grab your audience’s attention before they lose interest. So what does this mean for you as a marketer? How can you ensure that your content reaches your intended audience before they get distracted and move onto something else?… read more »